Posts Tagged ‘Discounter’

GIS in Everyday Life

October 15, 2010

If you take a look, where you can find a kind of a GIS in companies, the readers that have to do with GIS, will easily find a lot of spots. After you successfully integrated a GIS into your IT-structure, it can provide it’s data to several other applications, from spreadsheets to external databases.

But how about your everyday life? I’m sure, everyone of you had to do with GIS there in different ways. Sometimes active, somtimes passive. Let’s have a look. You’ll find yourselfe in one or the other situation, maybe without beeing aware by now.

Over the last few months I noticed that I’ve been asked for my zip-code several times during paying at the check-out. One of the most simple way to get basic data for geomarketing. Anonymous data provides a basic information to evaluate the catchment area of a discounter, so they can more precisely address their advertising. The results for every single discounter may vary. They can check the data with the portion they wanted to achieve. By precise advertising in areas with a lower portion they can try to reach more customers than before. If the discounter has access to demographic data, they could use it to reach regions with more spending capacity. You can refine these analysis to nearly every level of detail. The last one is an example for the passive contact with GIS.